As the Product Marketing Manager at ServiceDeck, my remit encompasses a diverse range of responsibilities. These include not only overseeing social platforms and managing email marketing, but also developing the front-end website for our system.

My hands-on approach has led to considerable growth in our metrics – we’ve seen a 200% increase in social media engagement and a consistent 20% monthly increase in active portal subscriptions. Additionally, the design of ServiceDeck’s logo was an exciting project that I personally handled.

My management of a capable team of sales and marketing professionals ensures that we regularly exceed our key performance indicators.

While at the Caravan Group of Companies, I wore many hats and achieved significant goals. For starters, I rolled out a paid acquisition strategy using both digital (Google, Facebook, Instagram, LinkedIn) and traditional media. This move boosted our leads by a whopping 60% during the 2020-2021 period.

Not stopping there, I gave our social media a much-needed shake-up with carefully chosen content. The result showed a stellar 126% increase in engagement and our reach expanded organically.

Internally, I made partnerships with industry vendors that helped us cut down on marketing expenses. Plus, to keep our team at the top of their game, I developed up an online training system based on current market trends. This approach made learning relevant and super effective for our team.

All in all, it was a blend of strategizing, smart partnerships, and fostering a fun learning environment that paved the way for our company’s growth and efficiency.