Quality Age Build
Website redesign
I worked with Quality Age Build, a family-operated construction company based in Toronto, to redesign their existing website. The project aimed to create a user-friendly, visually appealing, and comprehensive online presence that effectively showcases their extensive range of construction and waterproofing services. The objective was to enhance the site to reflect the company’s commitment to quality and client-centric service, thereby improving user engagement and conversion rates.
Challenges and Solutions
Outdated Website Design: The original website did not meet modern design standards, negatively impacting user engagement and brand perception.
- Solution: I implemented the latest version of WordPress and I replaced outdated themes and plugins with modern, more efficient ones to ensure smoother site functionality and improved overall security.
Poor User Experience: Previously, users found it difficult to navigate the site and understand what services QAB provides.
- Solution: I completely redesigned the site’s architecture, improving the structure to offer a seamless experience and visibility. This allowed users to easily switch between services and access information quickly.
Lack of Service Details: The service pages lacked extensive descriptions and visual representations crucial for educating and engaging potential customers.
- Solution: I developed detailed, SEO-friendly service pages for each service, enriching them with high-quality images, comprehensive descriptions, and relevant projects.
Ineffective Lead Generation Tools: To boost user engagement and increase inquiry rates, I integrated robust lead collection forms, clear call-to-action buttons, and an intuitive contact area, optimizing the website for conversions.
My Role in the Project
Project Management
I oversaw the project timeline, managed resources, and ensured all milestones were met on time. I coordinated directly with the client to align project outcomes with their strategic goals.
UI/UX Design
I crafted a user-centric design, focusing on aesthetic appeal and functionality. This involved creating wireframes, selecting color schemes, and developing a layout that enhances the user’s journey through the site.
Responsive Design Implementation
Focused on ensuring the website’s optimal performance on various devices, I implemented a responsive design. This was crucial for providing a seamless experience for users on desktops, tablets, and smartphones.
SEO Optimization
I optimized the website for search engines, improving visibility and attracting more traffic. This involved integrating SEO best practices into the development process, including proper use of HTML tags, enhancing site speed, and ensuring content was optimized for target keywords.
Content Strategy
I structured the content to highlight Quality Age Build’s expertise and services, working closely with the client to refine the message and ensure it resonated with the target audience.
Client Training
Post-launch, I provided training to the Quality Age Build team on managing the website, updating content, and understanding analytics to maintain the site effectively.
Menu
Blog
Shop
Services
Reviews
About Section (Items)
Hero Section (Home)
Service Hero Section
About
Contact
Metrics
8
Weeks of development
236
Tasks completed
40
Increase in lead generation
50
Increase in average session duration
I Organized It!
Before the redesign, Quality Age Build’s website was cluttered and difficult to navigate, making it challenging for users to find the services they needed. The outdated design and dense content layout hindered user engagement.
I Improved It!
My redesign introduced a clean, modern aesthetic with structured navigation, enhancing the overall user experience. Services are now clearly categorized, with concise, focused descriptions that highlight key offerings.
