Sweet N Fun
Website re-design
Since 1996, Sweet N Fun has been dedicated to crafting and supplying delicious gourmet and novelty candies to the Canadian confectionery industry. Their candies, loved by people of all ages, bring joy with unique flavours, satisfying textures, and eye-catching shapes. Serving upscale bakeries, grocery stores, entertainment venues, and more, they ensure every bite delivers a memorable taste and vibrant experience that stands out on any shelf.
Challenges and Solutions
Outdated Website and Hosting: The client’s website was outdated (from the early 2000s) and hosted on an expensive old Windows server. The technology used made migration impossible, requiring redevelopment from scratch.
- Solution: I developed a new, modern website from scratch using current WordPress technologies (ease of backend management for the client) and migrated it to a cost-effective, scalable hosting solution, reducing expenses and improving performance.
Inconsistent Product Images and Branding: Product images were low-resolution (150×150 pixels) and inconsistent. Colours and typography did not align with the new client logo and branding.
- Solution: I edited and updated all product images (provided by the client) to be high-resolution and consistent in design. Updated colours and typography to match the new branding, enhancing visual appeal.
Inefficient Product Management: The backend was difficult to manage, requiring a developer to add, remove, or modify products.
- Solution: I integrated WooCommerce and configured it as a catalogue, allowing the client to manage products easily. This setup also prepared the site for future e-commerce functionality without needing another redevelopment.
Disorganized Product Listings: Products were disorganized, and similar items of different sizes were listed as separate products, cluttering the catalogue.
- Solution: I organized products logically by combining similar items into variations instead of separate products (eg. products with a variable size), streamlining the catalogue and improving user navigation.
My Role in the Project
Project Management
I oversaw the project timeline, managed resources, and ensured all milestones were met on time. I coordinated directly with the client to align project outcomes with their strategic goals.
Website Redevelopment
Built a new, modern website from scratch, enhancing performance and user experience.
Branding and Design
Updated colours and typography to align with the new logo and branding. Edited and optimized product images for consistency and visual appeal.
Product Organization
Organized products into variations to declutter the catalogue and improve navigation.
Hosting Migration
Migrated the website to a cost-effective, scalable hosting solution, reducing ongoing expenses.
Client Training
Post-launch, I provided training on managing the website, updating content, managing products, orders, and product comments.
Product
Similar Product Recommendations
Cart
Product Catalogue
Category Catalogue
About Section
Company Competitive Edge
Product Slider
CTA
Contact
Home Hero Section
Display Recommendations
Metrics
10
Days of development
63
Products created
I sweetened the design!
I transformed Sweet N Fun’s product pages from a sparse and uninformative layout into a detailed, functional, and visually engaging design. The old design lacked essential information and featured an ineffective “Email a Friend” button that provided no value to the business. The new design focuses on delivering clear product details, a visually appealing layout, and a practical “Add to Quote” feature, aligning with the business goal of streamlining quote requests and enhancing the user experience.
I enhanced the catalogue!
I redesigned Sweet N Fun’s category catalogues to shift from a basic and uninspiring layout to a modern and engaging design. The old catalogue lacked interactivity and detailed product insights, limiting user engagement. The new design introduces a polished interface with vibrant visuals, clear product categorization, and intuitive “Add to Quote” and “Quick Preview” features, streamlining the browsing and quotation process.
