Cabinet Installers
Website design & development
An established renovation company sought to expand into a specialized B2B branch targeting cabinet installers. With a need for a quick turnaround and a limited budget, they required a website that would position their new branch as a luxury construction service to attract high-end clients. Our team was tasked with creating a complete online presence from scratch, including branding, content, and website development.
Challenges and Solutions
Absence of Branding Elements: The client had no existing brand colours, logos, typography, or content for the new branch.
- Solution: Developed a complete branding package: designed a distinctive logo and selected a dark theme with gold accents to convey luxury and sophistication, aligning with the desired market positioning.
Content Creation and Market Research: Lacked website content and needed messaging that was competitive and industry-appropriate.
- Solution: Conducted thorough research on competitors to understand industry standards and client expectations and drafted compelling content highlighting the client’s expertise and unique value proposition.
Quick Delivery on a Tight Budget: Needed to complete the website rapidly without exceeding budget constraints.
- Solution: Streamlined the development process by focusing on key elements like branding, content, and user experience to deliver a high-quality website within the required timeframe and budget.
Business Visibility and Analytics: The client wanted visibility into website performance and user engagement.
- Solution: Set up Google Analytics and Google Search Console, providing tools to monitor site traffic, user behaviour, and other valuable insights.
My Role in the Project
Project Management
I led the project from initial concept to final deployment, coordinating with client to align the website’s functionality with their objectives and expectations.
Web Design and Development
I designed the website’s layout with a focus on intuitive navigation and simplicity, catering to B2B clients. Bold images, gold accents, and short text paragraphs kept the website visually balanced yet luxurious.
Brand Development
Created a complete branding package, including logo design, colour scheme, and typography. Selected a dark theme with gold accents to position the brand as a luxury service provider.
Content Strategy and Creation
Conducted market research to understand competitor offerings and industry trends and drafted website content that was both competitive and aligned with industry standards.
SEO and Analytics Integration
Implemented basic SEO practices to improve search engine visibility. Set up Google Analytics and Google Search Console for performance and visitor tracking.
Services
Brand Mission
Portfolio
Service Section
Service Section
About Section
Request A Quote
Gallery
Home Hero
CTA & Footer
Metrics
5
Days of development
23
Requests submitted in the first month