Ktech Industrial
Website redesign
Established in 1996, Ktech Industrial Products specializes in manufacturing float switches and alarm panels for commercial and industrial applications. Committed to delivering quality products with durability and excellence, Ktech has grown by providing customers with reliable solutions tailored to their individual business needs. Despite their success, their outdated website no longer reflected the company’s growth and was hindering user engagement. They needed a modern, user-friendly website to showcase their extensive product catalog and improve customer support. I was brought in to redesign and restructure their website to meet these goals.
Challenges and Solutions
Outdated Website and Unsupported Theme: The existing website was built on an old WordPress theme that was no longer supported by developers, leading to technical issues and a dated appearance.
- Solution: I developed a new website using a modern, well-supported, regularly updated theme. This ensured improved functionality, security, and a fresh, professional look that aligns with Ktech’s brand.
Disorganized Product Listings: The website featured only a few products on static pages with distorted images and repetitive, non-descriptive content. Products were not properly organized, making it difficult for customers to find what they needed.
- Solution: Collaborated closely with the client to obtain a comprehensive list of product categories, products within each category, and all product models—totaling 560 products. I reorganized the products using WooCommerce, creating individual product pages with unique images, detailed descriptions, and downloadable data sheets.
Inconsistent and Low-Quality Images: Product images were inconsistent in size and quality, leading to a disjointed and unprofessional appearance.
- Solution: Edited all product images to ensure they were the same size and had a cohesive look. Optimized images for web use and SEO, improving load times and search engine visibility.
Lack of SEO Optimization: The website lacked SEO optimization, affecting its visibility in search engine results.
- Solution: Implemented SEO best practices throughout the website, including meta tags, keyword optimization, and improved site structure. Optimized product images and descriptions to enhance search engine rankings.
My Role in the Project
Website Redesign and Development
Developed a new, modern website using a supported WordPress theme and ensured the website is responsive and user-friendly across all devices.
Product Management
Worked with the client to gather detailed information on 560 products. Created organized product categories and individual product pages in WooCommerce.
SEO Optimization
Edited product images for consistency in size and appearance and optimized images for faster load times and improved SEO.
Content Enhancement
Revised product descriptions to be more informative and engaging and eliminated repetitive content to improve readability and user experience.
Client Training
Provided training on managing products within WooCommerce for future updates.
Quick Product Preview
Product Categories
Product Details
Main Menu
About Section
Hero Section (Home)
Product Subcategories
Product Catalogue
Metrics
4
Weeks of development
560
Products created and organized
65
Increase in lead generation
120
Increase in average session duration
I Modernized the First Impression!
I transformed Ktech’s homepage hero section from a dated and uninspiring design into a professional and engaging introduction. The old design lacked visual appeal and clear messaging, failing to capture the company’s expertise. The new hero section features a clean layout, bold typography, and a clear call-to-action, effectively showcasing Ktech’s industry focus and inviting users to explore their solutions. This redesign establishes a strong first impression and aligns with modern design standards.
I Organized the Catalogue!
I redesigned Ktech’s product categories from a cluttered and outdated layout into a structured and visually appealing catalogue. The old design lacked clarity and usability, making it difficult for users to navigate and explore products. The new design introduces intuitive organization, high-quality visuals, and a “Quick View” feature for seamless browsing. This transformation ensures users can quickly access detailed product information, improving overall navigation and user experience.
I Enhanced the Product Pages!
I upgraded Ktech’s product pages, transforming a cluttered and text-heavy layout into a clean and functional design. The old version buried critical information and required unnecessary effort to locate essential details. The new design organizes specifications, includes high-resolution visuals, and integrates a downloadable data sheet feature, making it easier for users to access technical information at a glance. This redesign significantly improves usability, ensuring an efficient and professional user experience.
